Corporate image during the crisis will be subject to varying degrees of damage, so the crisis after the end of the image of enterprises should proceed with the repair work, heal damaged corporate image. I Based on years of crisis management consulting experience, sum up enterprises should undertake the following five aspects of work.
     
     1, in order to change stakeholders in the crisis phase of the negative impression of enterprises, businesses often have to carry out image-building efforts, such as the introduction of new products or new services, new markets announced plans to introduce a new image on behalf of the senior figures have only one purpose , that is to enhance stakeholder confidence in the enterprises, but I stress that a new image must be consistent with the original image, otherwise, stakeholders will have a cognitive conflict is not conducive to the long-term brand building.
     
     2, the image of enterprises not only need the participation of enterprises, but also the need for stakeholder participation, because the image is present in the hearts of stakeholders, business unilateral repair is usually ineffective.
     
     Enterprises to assess the crisis and review the crisis management failure, what other areas of a clear understanding of their need to improve, how to improve our work to get the public's quality evaluation. Enterprises should also understand the idea of stakeholders and demand, only to learn about their ideas in order to more effectively improve their work.
     
     Therefore, we need to work to repair the image of stakeholder participation, and only their participation in the work of enterprises can be more effective to get a high degree of stakeholders agree. These activities include the convening of press conferences, seminars and consumers, business leaders among the masses, inviting stakeholders to visit companies.
     
     3, the author has on several occasions stressed that "王婆卖瓜, since the puff" is not feasible, saying that 100 words for you than others say a few words.
     
     Crisis management or whether it is to repair the image of a third party without authority. Authoritative experts relatively honest credible stakeholders always willing to listen to the authority of expert opinions and views. In the image of the repair process, if the authority to invite experts to participate in, are often better access to the trust of stakeholders to obtain a multiplier effect.
     
     4, crisis, the company would like the fastest resumption of production, operation and management, which can enhance stakeholder confidence in the market, beyond reproach, but can not ignore corporate social responsibility. Although the normal operation of enterprises (driven employment and contribute to the tax) is the greatest contribution to society, but at the right time to repay society is necessary, especially in crisis. Carry out public welfare activities sponsored enterprises, aided primary schools of hope, concern about the livelihood of the elderly and so on to enhance corporate image.
     
     5, on the crisis in the incident of damage to stakeholders appropriate compensation is needed, but it is not to say that after the end of the compensation. As a responsible enterprise, sustained attention to the victims of the condition changes, and to provide sustained assistance. Business leaders at an appropriate period of time to see more shows that victims of corporate image, access to victims, their families and the public good.
     
     Finally, I remind all of the enterprise crisis is not terrible, many years of experience in crisis management, told this reporter dialectical crisis is, if you have a crisis response capability and know how to repair damaged image, and that is reshaping corporate image, rather than dangerous. And most of China does not understand this, and the environment has also become more complex, so I think the enterprises to strengthen crisis management knowledge is imperative.